SEO, or Search Engine Optimization, refers to the process of increasing the visibility of your website in Google search results for relevant keywords or search phrases. SEO aids in naturally increasing site traffic. When looking for a service or product, online consumers are likelier to choose one of the first ten results from a search engine. These ten results are preferred because they are well-written and SEO-optimised. Approximately 12 different types of SEO assist websites in ranking higher on search engines.
There are 12 different kinds of SEO. Below is a brief description of each, as well as its benefits.
1. White-Hat SEO
When you hear the term “white-hat SEO,” it refers to SEO practices that adhere to the terms and conditions of the major search engines, including Google. White-hat SEO improves your search engine ranking on the SERPs while maintaining the integrity of your website in accordance with the search engine’s terms of service.
White-hat SEO techniques are the most effective way to build a successful website. Here are a few white-hat SEO practices you must strictly adhere to:
- Use keyword-rich, descriptive meta-tags.
- Visitors to the website should receive high-quality services and content.
- Make your website easy to use:
2. Black-Hat SEO
Black-hat SEO takes advantage of flaws in Google’s search algorithm to rank higher in search results. Spammy or paid link-building strategies, keyword stuffing, cloaking, and other tactics are used to get ahead in search engine results. These practices produce immediate results, but if Google detects them, they can have a negative impact on your website. As a result, it is best to avoid black hat SEO.
3. Gray-Hat SEO
It is a riskier SEO practice than white-hat SEO. Because the issue’s terms and conditions are unclear, grey-hat SEO practices do not fall into either the white-hat or black-hat categories. Using grey-hat SEO practices, on the other hand, will not result in a site ban from search engines.
Simply put, the material or content that you publish in accordance with grey-hat SEO remains ambiguous. Understanding grey-hat SEO practices can save your website from losing traffic because you will be aware of the negative consequences, allowing you to adopt fair practices.
4. On-Page SEO
On-page SEO is the process of improving rankings and user experience by optimising web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements. On-page SEO (search engine optimization) factors include
- Writing content that is informative, relevant, and engaging for your website’s users while also optimizing for Google bots.
- Use HTML tags to highlight important sections of your content, and
- Checking for broken links and duplicate content.
- Reducing the size of photo files
- Creating URL structures for multiple pages to ensure they are clear and to the point.
5. Off-Page SEO
Off-page SEO refers to anything you do outside of your website to help it rank higher in Google search results. It includes getting good social media advertising, getting clients to give you positive feedback on online forums, and getting links from credible websites in your industry.
6. Technical SEO
The primary goal of technical SEO is to assist Google’s bots in successfully crawling, interpreting, and indexing your website’s pages. Creating an extensive XML sitemap and making your site mobile-friendly are just two tactics used to assist web spiders in filtering and categorising your pages based on their content. See our post on technical SEO for more details.
7. International SEO
International SEO boosts organic traffic from various regions and languages to your website. If you want to succeed in international SEO, you must cater to your target market’s cultural context and allow them to conduct transactions in their currency and language. Use the appropriate format for dates and times based on where they are listed. If they have any concerns, speak to them in their native language. International SEO aims to provide a positive online experience for your target audience.
8. Local SEO
Local SEO strategy for local businesses is one of the most important types of SEO because it helps the business appear more prominently in Google’s local search results. Local SEO assists businesses in reaching out to a local audience by analysing their search behaviour across trillions of searches. If you use local SEO practises, your local business will be able to rank higher in both the search results and the local map pack. As a result, your business will grow and traffic to your website will increase.
9. Ecommerce SEO
Ecommerce SEO is one of the best ways to get traffic from paid search, but the SEO costs are much lower. It aids in the creation of your online store website in order for it to rank higher when someone searches for a product or service.
It is critical that your website appears in the SERPs; otherwise, you will lose critical access to potential and qualified ecommerce customers. If your competitors’ research, focus on homepage SEO, and website architecture are done correctly, ecommerce SEO can optimise your website to bring traffic and increase search volumes.
10. Content SEO
Content SEO is another name on the list of SEO types. It refers to creating unique content, such as writing, graphics, or videos, to structure your website and rank it higher in search engine results pages (SERPs). When working with content SEOs, three factors must be considered: copywriting, site structure, and keyword strategy. It is critical to strike a balance between the three because your website will not rank well in search results if it lacks quality content.
Furthermore, it is just as important to check the content after it has been published as it is before it has been published. Monitor the performance of your content. Make the necessary changes, add new products, and employ a variety of strategies to broaden your website’s reach.
11. Mobile SEO
Mobile SEO refers to the process of optimising a website for search engines while also ensuring that it is properly viewable on mobile and tablet devices. If a customer has a negative mobile phone experience with a brand, they may never return. You must use this type of search engine optimization if your clients want the best experience possible. It is critical to ensure that the style, structure, and page speed of your site do not cause mobile users to abandon it.
12. Negative SEO
Negative SEO is an abhorrent and unethical type of SEO that is currently being practiced. The goal of negative SEO is to lower your competitors’ search rankings so that you can overtake or gain an advantage over them. Breaking into someone’s site, creating an unusually large number of low-quality links to it, and publishing negative feedback or reviews about them on numerous internet forums and discussion boards are bad SEO techniques. A person who is caught doing bad SEO can face a number of legal issues.