Mentioned before, every dollar you spend on a good email marketing campaign produces thirty-eight dollars. 80% of retail businesses believe that email marketing is their most effective channel for customer retention. On average, customers who buy something after seeing your email will spend 138% more than the rest of your customers. To put it simply, your customers, leads and potential clients want to hear from you via email. They’re expecting it. In marketing, that’s what we call a “golden opportunity”.
So, why miss out on all of that potential just whatsapp database because you don’t have time to figure things out on your own? Hiring an email marketing agency is a great way to have your cake and eat it too—especially when you can’t afford to hire someone internally to manage your email marketing campaigns. For many businesses, it’s the cheapest, most effective way to get their email marketing campaigns headed in the right direction. Why You Might Want to Hire an Email Marketing Agency We’ve already touched on why you might to hire an email marketing agency to make sure your emails stand out in your customers’ inboxes.
If you’re still not convinced, let’s take a closer look at 5 different reasons why investing in an email marketing agency might be the right move for your business. 1. It’s Too Hard On the surface, email marketing seems easy. Most of us write emails every single day, so it shouldn’t be that hard to put together an email marketing campaign, right? Wrong. Sure, you can throw together an email and send it out to your subscribers, but don’t be surprised if you don’t get very good results. Writing a marketing email is very different from writing a personal or even a business email. Even campaigns that seem “simple” are usually the end result of a lot of thought and effort. To be honest, most people aren’t writers and most writers aren’t great email marketers.