Pros and Cons of Match | Read reviews [2022]

Updated on October 19, 2022 in Dating
0 on October 21, 2022

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.A pioneer among online dating sites, Match debuted in 1995, and since then, many other online dating sites have emerged, followed by the introduction of dating apps in the late aughts[1].

In fact, three in 10 U.S. adults say they’ve used an online dating site or app, according to a 2020 survey conducted by Pew Research Center[2]. Of those users, 57% say their experience with these platforms has been very or somewhat positive.

And for people looking for companionship and love, online dating sites like Match may offer a helpful conduit to connect with prospective partners.

Continue reading for a comprehensive review of Match and the features it offers.

(Note: Service details and pricing are accurate as of the publication date and are subject to change.)

Our Verdict

Match is a global online dating platform designed to bring singles together in the hopes of finding the type of relationship they’re seeking, according to the 

company. Match offers users an online platform, Match, as well as an accompanying app.


While this service has been around since the ’90s, it has since evolved with features like more inclusive profile options, a user-friendly app and more sophisticated matching algorithms.

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Key Features

  • Demographics: According to Match’s website, 19% of Match members are between the ages of 18 and 29, 44% are between 30 and 49 and 37% are 50 and up. Eight in 10 members have attended college or have a college degree, and 59% are single parents, according to the company[3].
  • Safety: Match recently bolstered its safety features by partnering with Garbo, a background check service that helps users screen dates before in-person meetups.
  • Add-on features: Users can boost their Match subscription with several add-on features including Reply for Free, Private Mode, Email Read Notification and matchPhone—a feature that allows users to call and text matches using a Match-generated number without revealing their actual phone number.

Launched in 1995, Match is owned by Match Group, a tech company that houses a global portfolio of brands, eight of which are the world’s biggest dating brands, according to the company: Tinder, Hinge, OkCupid, Match, Plenty of Fish, OurTime, Meetic and Pairs.


Match at a Glance

  • Intended use: Match is designed to help users connect with other singles based on the criteria they’re looking for.
  • Cost: Match offers free, standard (from $21.84 per month) and premium (from $23.11 per month) plans.
  • Better Business Bureau (BBB) rating: The Match Group is not a BBB-accredited company and has a 1.04 out of 5 star rating on the site based on 191 customer reviews.

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How Does Match Work?

To get started with Match, head to Match and create a free user account (you can upgrade your account later on in the set-up process, or at a later date).

First, you’ll specify who you are and the type of person you’re seeking—such as, “I am a woman seeking a woman” between the ages of 35 and 45, for instance—and your zip code. Then, Match will ask you to select your gender, enter your birthday, first name and email address.

Next, you’ll be offered a series of screening questions to help users learn more about you, including details on the following:

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  • Relationship status (never married, currently separated, divorced or widow/widower)
  • Parenting status (whether or not you have children or want to have children)
  • Appearance (height, body type)
  • Lifestyle (whether or not you smoke or drink, your stance on marijuana)
  • Education
  • Faith
  • Ethnicity
  • Hometown
  • Languages spoken
  • Career
  • Political views
  • Pets
  • Exercise habits
  • Interests (entertainment, sports, wellness activities, causes, food and drink, creative outlets and more)


After you make selections for yourself, you can then select preferences you desire for a match based on many of the same categories as above.

Next, you can fill out different icebreaker prompts like, “for fun I like to,” “right now I am reading” and “zombie attack. Run, fight or join them?”

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Then, you can add photos of yourself. Profiles can include up to 26 photos. Match recommends uploading at least three in order to get 50 times more likes and messages.

Once you complete your profile (you don’t need to complete it all at once), Match’s algorithms will narrow the pool based on the preferences and lifestyle selections from your profile and the profiles of potential matches. You can view user profiles and have the option to select “Like” or “Skip.”

Users can sort matches by:

  • Distance (enter your zip code and search matches from a one to 975-mile radius)
  • Age
  • Username
  • Match picks
  • Activity date (the date when a match was last online, communicated with another user or checked their matches)
  • Newest first (users who have joined most recently)
  • Photo counts (users with the highest number of photos)
  • Two different algorithms: Reverse Match (meaning one user fits the other users’ preferences) and Mutual Match (meaning both users are interested in each other)

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You can take your interaction a step further by messaging other users and eventually setting up a time and place to go on an in-person date. Note: Unlike other online dating platforms, Match allows you to message other users even if they didn’t “Like” you. The extent of this feature differs depending on the plan you choose; Standard and Premium plans offer unlimited messaging while free plans limit your messaging.

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