How Can Your Website Be Redesigned Without Losing SEO?
The idea that SEO only needs to be done once is one of the biggest myths among website owners. This is regrettably not the case.
During redesign, several elements, including the code and pages, are changed. If they are not handled correctly, it may have a negative effect on the website’s SEO and its long-term growth. Website redesigning, however, can also strengthen your SEO if done right.
We’ll go over a thorough tutorial on how to revamp your website without harming SEO in today’s article.
A list of all the former website’s pages is the first step
Downloading your website’s URL structure is the first step. Numerous modifications brought forth by redesigning will also have an impact on the new URL structure. Therefore, supporting it is crucial; otherwise, you run the danger of affecting your website’s rating.
To obtain the URL structure, use plugins. You may crawl the website and get the most recent sitemap using the Yoast SEO plugin.
A temporary URL needs to be used for the redesign
Never make changes to an established website. It may be problematic for guests as well as problematic for you in the long term. The ideal strategy is to create a temporary URL for a replica of your website redesign. Once finished, you can begin to make adjustments. Once all the necessary redesign adjustments have been performed, a different option would be to change the domain.
If you think you might have trouble with this, ask your developer for assistance. An additional choice would be to have a hosting firm do it for you. It is crucial that you contact the hosting company to complete the setup for you because doing so will shield you from unforeseen problems in the future.
examine the new webpage
Well done for copying your old website over to the new one.
However, it is a good idea to perform an end-to-end review of your website before you begin your redesign project. You should examine several parts of your website during this review, such as broken links, features, CSS, etc.
You can also utilise the XENU, a free programme that will discover all of your website’s broken links.
the correct 301 redirects
Making 301 redirects between the old and new URLs is the next step. As an illustration, suppose your former website had a “About Us” page with the URL “www.yourwebsite.com/aboutus.html.”
To guarantee that both URLs function and that you don’t lose the SEO advantages of your prior URL, it is preferable to set suitable 301 redirects if, during the redesign, your designer changed the URL to “www.yourwebsite.com/about-us.html”.
You risk giving the search engine 404 web pages not found if you don’t do it correctly. The old URL will be redirected to the new one by using 301 redirects. The technical guide of notifying the search engine that the URL has changed is as stated above. Google won’t penalise you for prior SEO work.
Redirects can be added by using the.htaccess file. It would resemble the code seen below.
Redirect- http://yoursite.com/new-url 301 /old website
You can also attempt redirect plugins that allow you to accomplish it by filling out a form if you’re confused and don’t know how to do it manually on WordPress.
go to the new webpage.
You should switch to the new website once the design and redirection have been completed. If your website is large, you can also make a modification that is gradual and done in stages.
activate Google Webmaster Tools
Making sure everything has gone well so far is the next stage.
You can do this by using tools like Google Webmaster. You can use this tool to make sure there are no broken links. If any broken links are discovered, you should update them right away to avoid penalties.
Verify the status of the verification and submit it again
Developers and designers frequently prevent search engines from crawling websites. You must restart the crawler on your website if that is the case. Use the “Fetch as Google” option under the crawler to verify the status. Once finished, select “Fetch and Render.” Your website is fully crawlable if both tests are successful.
It’s also a good PPC idea to see if the updated website has been confirmed. You can do this by logging into the appropriate webmaster tool that Bing and Google both offer. If it isn’t verified, go back and claim your website.
Finally, click the “submit to index” button to once again submit the URL of your website to Google.
There is a potential that your robot.txt file will become damaged during the makeover. Use the “robot.txt” option under crawl to see whether it has.
submission of a sitemap
Submit the website XML to Bing and Google since your website now has a new and modified structure. Your new website will be crawled in the hours after submission.
track the changes
Finally, it’s critical to keep an eye on the modifications and search for any possible expansion. Keep a close eye on where your most important keywords are placing. You can maintain track of these keywords with the help of a variety of SEO tools. If your SEO noticeably changes, try to figure out why this is occurring, and if your website traffic suddenly decreases, hunt for a remedy.
Ideally, you should keep an eye on your website for two to three months.
Hit the links and dive into the information pool.