Best Online Community Platforms for 2023 | Black Hat World

Updated on December 2, 2022 in General
0 on December 2, 2022

If community platforms are to last, they must support video. To help you prepare for 2023, we reviewed the best community platforms with a focus on their video functionality.

It’s no secret that we all want to feel like we belong. We are taught from a young age to make friends, share, collaborate, take turns, and respect others.

And as we grow older, we naturally gravitate toward people who share our interests.

We all create our own little community, whether we realise it or not. This “community” provides a forum for us to share our thoughts and opinions with others who share our values. It can provide us with information and connections that we would have missed otherwise.

If you think about it, you may already be a member of a few communities, such as a neighbourhood committee, your child’s school committee, or an online community for holiday recommendations.

An online community, according to Duncan Elder, is “a group of people who interact online around a shared interest, challenge, or goal.”

But how can an online community help brands? And why do brands need to concentrate their efforts in this manner?

The answer is simple: humans prefer to be around people who share their interests. And if they interact with other company advocates, they will already have a lot in common. You’d be surprised at how much they want to learn, teach, share, and experience in your neighborhood.

Why are online communities important?

Branded online communities are an excellent way to humanize and strengthen your brand. They enable you to share targeted information while also building deeper relationships with your customers and prospects. A branded online community is typically linked to your website and may include customers, prospects, and team members.

Chloe West defines a branded community as “a place where people who have an emotional connection to your brand can connect with each other and with your brand.”

Your most satisfied customers are the best people to sell your brand to. And the best way to find these customers, meet them, guide them, and get to know them is through an online community. Also, for them to get to know you!

Video is a fantastic way to truly humanise your brand and engage with customers. Video can be used for conversations, ice breakers, informal greetings and welcomes, and video  testimonials.

Why are online communities important?

Branded online communities are an excellent way to humanise and strengthen your brand. They enable you to share targeted information while also building deeper relationships with your customers and prospects. A branded online community is typically linked to your website and may include customers, prospects, and team members.

Chloe West defines a branded community as “a place where people who have an emotional connection to your brand can connect with each other and with your brand.”

Your most satisfied customers are the best people to sell your brand to. And the best way to find these customers, meet them, guide them, and get to know them is through an online community. Also, for them to get to know you!

Video is an excellent way to humanize your brand and engage with customers truly. Conversations, icebreakers, informal greetings and welcomes, and video testimonials can all be done with video.

A video on your landing page can increase engagement and conversion rates by up to 80%. The same goes for video content shared on your community channels. As a result of watching the video, your members will be more engaged and more likely to take action. And, as community managers, we are all aware that increased engagement equals a happier, healthier community!

There is no better way to humanize your brand than with video. But what does this actually mean? It entails going behind the scenes, putting a friendly face on your company, and allowing prospects to see happy customers recommending your brand and engaging with one another. It is all about establishing trust in your community.

Creating a community on social media

I’m sure you’re wondering, “Can I create a community on platforms like LinkedIn, Facebook, and WhatsApp?” Yes, but at what cost?

Remember that if something is free, you’re paying for it in some way, and it’s usually with your privacy. I don’t think your neighbors will appreciate it.

There’s also the influx of ads, noise, distractions, and behavioral targeting to consider.

I’ve reviewed 15 of the best online community platforms in the list below. I’ve discussed the platform’s features, pricing, and overall impression. And I thoroughly examined their video functionality, if they have any at all. After reading about each platform, I commented on their video efforts.

 
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