What is Graphic Design?
Composing and organising the visual components of a project is the practise of Graphic Design. Graphic Design includes a variety of activities, such as designing a magazine’s layout, a play’s poster, and product packaging.
With fact, practically everyone today engages in some aspect of Graphic Design in their daily lives, whether it’s colouring a spreadsheet for work or adding text to an image for social media.
What is the main purpose of Graphic Design?
Graphic Design seeks to enhance or transmit a message.
Communication is streamlined through good Graphic Design. Imagine a spreadsheet that incorporates data analytics. To make it simpler for the viewer to comprehend what is going well and what needs to be corrected, a graphic designer may use different colours to show which metrics are increasing and which are decreasing.
A properly created piece of Graphic Design can also move the viewer’s emotions or even inspire them to act. For instance, the “sign up” page on a website is often created to persuade users to begin a free trial or join an email list. The goal of food package design is to increase the perceived attraction of the food inside.
9 Types of Graphic Design with examples
For inspiration, here are 9 of the most popular categories in Graphic Design, along with samples and links.
- Brand design
Setting standards and best practises for a business to follow across all branded materials in order to maintain a consistent brand identity is known as brand design. In order to effectively communicate a company’s personality, tone, and essential messages, brand designers must use a lot of strategy.
Work on brand design may, but need not, involve:
- designing logos and setting clear guidelines for how they’re to be used
- designing letterhead, icons, and various illustrations
- selecting brand colors and setting clear guidelines for their usage
- creating or selecting fonts and typography guidelines
- creating templates that follow the brand guidelines and can be used by marketing, growth, and other teams
- packaging design and graphics for product design
Because the choices they make will influence all following design projects for that brand, good brand designers are knowledgeable in marketing design, web design, logo design, and many other facets of Graphic Design.
The evolution of brand design is happening especially quickly. Because organisations are constantly looking for new methods to interact with their target audience as technology advances, their brand design must embrace new and evolving channels.
- Marketing design
Graphic Design for marketing campaigns is referred to as marketing design. Designing the booth, giveaways, and print materials for trade exhibitions are examples of huge, multifaceted projects that marketing designers can work on. They can also work on smaller tasks, like the layout of a promotional email.
Visual design projects by marketing designers might include:
- signs and other forms of advertising
- print adverts
- booths during trade shows
- real-world mail
- online resources
There are some similarities between brand design and marketing design, but brand designers typically aim to establish the overall guidelines and messaging for a brand, while marketing designers are more likely to concentrate on communicating a particular message for a single campaign or even a single type of asset or platform. Let’s examine a handful of illustrations.
If we think of this in terms of fashion, marketing designers would probably work on at least four different campaigns throughout the course of the year — winter, spring, summer, and fall — all of which would need to follow the overall brand design. Or, sticking with the Starbucks example, the same rules for creative expression would need to be followed for all marketing initiatives conducted during the year.
- Web design
A lot of graphic designers focus on the visual components that go into websites. The distinction between web design and Graphic Design must be understood, though.
Because websites are interactive rather than being permanent assets like a brochure or magazine, designing a great website requires expertise from many different disciplines. Because user experience (UX) and user interface (UI) design experience and Graphic Design talents are complementary, many websites are created by teams of multiple professions.
Web designers might work on tasks like:
- making buttons and icons
- making pictures, drawings, and other graphics
- creating web page designs
- developing a website with a variety of interactive design components
- making gifs and videos
- assisting in the optimization of graphic components across all platforms (desktop, mobile, etc.)
- improving the overall experience for site visitors by collaborating with the web development, UX, UI, and marketing design teams
Of fact, many graphic artists double as web designers and have produced stunning websites and mobile applications without the aid of a sizable crew. Additionally, designers no longer require in-depth coding expertise to develop great dynamic websites owing to no-code platforms like Webflow.
- Illustration design
Illustrations are frequently used in branding, marketing, and web design, but they are also employed in other contexts. Some designers work with larger design teams and specialise in providing illustrations only, providing unique assets for varied projects.
Illustrators could provide visual materials for:
- Young adult books
- T-shirts and other clothing items
- stationery and cards
- via social media
- interactive media and video
- marketing initiatives
The illustration styles used by different designers might be very different. Others combine digital and physical medium, starting with a pencil and paper, while some artists work almost entirely in digital formats using programmes like Adobe Illustrator, Photoshop, or Procreate.
- Type design
Some graphic designers focus on developing or choosing typefaces, fonts, or typography.
Type design include:
- Making personalised lettering and numerals
- Creating typography content by hand or digitally
- developing typography standards and choosing fonts for a brand
Because words are so important in human communication, type designers work together on a variety of projects. Wedding invitations or logos may be designed by type designers, who may occasionally add to brand design by designing, choosing, or combining typefaces. The creation of assets for web, marketing, product, or package design is another typical practise for type designers.
- Infographic design
Infographics are essentially just visually appealing representations of data or information. Infographics can be found as interactive website features, 2D images, or even videos. They all share the ability to facilitate the viewer’s understanding of dense material or challenging ideas.
- Textile and surface design
Designers of textile graphics may produce patterns for:
Numerous graphic designers that specialise in textiles also have experience printing or making the textiles themselves. A great textile designer must grasp design principles like colour theory and hierarchy as well as what is achievable when utilising various dyes and fabrics because the material itself will influence how a design will ultimately appear.
- Packaging design
The packing that goods are conveyed in is frequently just as significant as the goods themselves, whether the goods be food, electronics, or expensive jewellery. Designers of product packaging want to highlight or enhance the contents of the packages. Here are a few instances:
- Editorial design
Editorial Graphic Design is where the word “Graphic Design” first appeared, and it continues to play a significant role in both print and digital editorial publications today. Publication style ranges:
- electronic mail and online publications
Editorial Graphic Design may accentuate the written word and set the tone for a publication. Imagine a recipe book that is elegantly designed or a pull quote that is strategically placed in a written interview.
Playing around with Graphic Design software and tools is the best approach to determine which disciplines most appeal to you if you’re considering a career in Graphic Design. Don’t forget to experiment with tangible media as well. Many talented digital artists start their work with a piece of paper, a pencil, or a paintbrush.
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